ABSTRACT
This long essay focuses on the pragmatics study of selected political posters imprinted in the pages of selected newspapers. It seeks to identify the influence of pragmatic elements on encoded texts or utterance; it analyse the thought provoking influence of such political posters; the rules of pragmatics governing the use of language in this aspect. The data of choice were randomly selected (from the pages of THE NATION, THE SUN and THE VANGUARD newspapers) and the pragmatic elements were applied on them. Posters are capable of influencing the mind of the reader(s) when the context is taken into consideration, political ones for that matter. Implicitly, there are hidden intentions in most political posters. The pragmatic elements help to bring out the intended meaning of most posters. The outcome was evident in course of this research work. The study has shown that for political posters to perform their functions effectively, they must have in mind the reader’s ability to understanding their message through what is displayed.
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